Introduction to the ticket buyer data
The data you see mapped here is the number of tickets sold to those whose registered purchase address was in an EH postcode. The data is aggregated by postcode area.
The ticketing data used to produce the map is from the Edinburgh Festival Fringe box office only. Sales through other box offices are not represented here.
Ticket buyer data is currently available from 2017-2019, and 2021-22. The year can be selected using the drop-down menu in the bottom right-hand corner of the map.
Postcode data
The map is sectioned according to EH postcode area. The darker the shading in the postcode area, the more tickets were sold there.
A key for the shading is available in the bottom left-hand corner of the map. The scale used here is based on consistent values year-on-year.
Hover the cursor over one of the bars in the key to highlight the corresponding areas on the map in yellow. Click to highlight the outline of these areas as you explore other layers of the map. Click the bar again to remove the highlight.
To explore sales numbers in each postcode area, zoom in to the map (by double clicking anywhere on the map) to 10:8 Zoom or closer. The EH code for each area will appear on the map. Hover over the postcode text and click to see year-on-year numbers for the area, as well as a percentage for the area compared against the highest figure for that year.
Venue data
The venues on the map are a combined list of venues registered with the Edinburgh Festival Fringe box office from 2017 to 2022.
Each venue is represented by a yellow dot, with a soft glow around it. This creates a ‘firefly’ map, showing areas where venues are more concentrated.
Venues can be switched on and off the map using the check box in the bottom right-hand corner.
Change year-to year
This layer can be switched on and off in the bottom right-hand corner of the map.
To see year-on-year change, use the drop-down menu for years to start in 2017, and check the box for ‘Change year-to-year. You won’t see a change for this year, but when you move to 2018, you will see a blue dot if ticket purchases increased based on 2017, or a red dot, if the purchases decreased. The larger the dot, the larger the increase or decrease.
Changes to the numbers of tickets sold in each postcode area are shown year to year-to-year from 2017, to 2018, to 2019.
The next year-to-year change is shown from 2019 to 2022, to account for cancellations and reduced programmes in 2020 and 2021 due to the COVID-19 pandemic.
Scottish Index of Multiple Deprivation (SIMD) 2020
The SIMD (https://simd.scot) is the Scottish Government’s standard approach to identify areas of multiple deprivation in Scotland. The approach considers income, employment, health, education and skills, housing, geographic access to services, and crime.
This layer can be switched on and off in the bottom right-hand corner of the map.
When the box is checked, the most deprived areas of according to the SIMD (deciles 1st to 4th), are highlighted on the map in red, with the most deprived areas appearing in a darker shade.